CESIM FIRM Simulation Guide - Free Winning Guide and Tips

CESIM FIRM Simulation Guide - Free Winning Guide and Tips

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CESIM FIRM Simulation Guide

Free Winning Guide and Tips

Free Support for Round 1 and Round 2

Email: cesimfirmguide@gmail.com

Blog: https://cesimfirmfimulationguide.blogspot.com/

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ToyJoy Ltd. CASE COMPANY DESCRIPTION

FINANCIAL POSITION OF THE COMPANY

In recent years ToyJoy has not been performing particularly well. The company is quite highly leveraged, and profitability is not at a satisfactory level. One big reason for this is the currently unfavourable exchange rate between the Euro (in Finland and France) and the USD (used in the USA), but there are also internal factors that require attention from the new management team

THE MARKETS

Market analysts forecast tougher competition as other local companies expand their focus to the international market. Small firms may merge to form stronger and more competitive companies. ToyJoy is not yet mulling over a merger. The company has a strong position in a few niches such as plush and die cast toys. It is one of the leading manufacturers in these areas. The markets of the management team (Finland, France and USA) are markets where ToyJoy has either a good position or nice potential.

MARKETING

Advertising has turned out to be a critical element in the demand for plush and die cast toys. The right amount of advertising has a strong correlation with the success of the company. Customer care is directed to retailers and gives them incentives to favour ToyJoy’s products over competitors’. In France and especially in the USA the company can increase the number of retail outlets offering its products through a strong customer care strategy. In Finland sales promotion will lead to sustaining the current retailers. It is also important for toys to be “trustworthy” brands since this increases the retailers desire to stock the product. This effect can be created through advertising and quality management. 

The combined efforts of the industry regarding marketing and quality control act to increase total market size in the die cast toy market. This effect is weaker for plush toys. The Teddy Bear market is also less influenced by price

TOP 10 TIPS TO WIN CESIM FIRM 

TIP 1. 

Check the market demands for Teddy Bears and Race Car

To allocate production for the round

TIP 2

Check the prices and sold volume of each company in each market

TIP 3

Check the Revenue of each company in each market

TIP 4

Check the spending for Advertising, Customer care and quality control

TIP 5

Check the profit of the competitors

TIP 6

Decide how the capacity to build (need to wait for 1 year)

Decide the machinery to build (can use in the same year)

TIP 7

Calculate how much capacity to produce each product

TIP 8

Calculate the spending for Quality control

TIP 9

One of the key to win each round - decide how much to produce for each market

TIP 10

Update the demands and prices for products in each market

TIP 11

Calculate the advertising and customer care for each product in each market

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Business Case: Pillsens 

The team will take over as the new management team of Pillsens Ltd, an international pharmaceutical company. 

The team is responsible for overseeing the operations and sales of the company’s two over-the-counter (OTC) products, namely Rubbana and AndyOx. Rubbana is a pain killer and AndyOx is a vitamin. 

The team is responsible for the sales, production, quality, and logistics of these two products. 

Key success factors for the team include; effective utilisation of the pricing, advertising and sales efforts for different markets, and effective logistics and production management.

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Sales and Marketing Decisions 

Distribution and Delivery Priorities Pricing Prices are set in the currency of the market area. 

Price sensitivity of customers varies between marker areas and products. 

Customers are sensitive to relative price differences between competitors. 

Advertising and customer care The impact of marketing investments can be different in separate market areas. 

Budgeting is done in the currency of the company’s home country. 

Relative marketing efforts between competitors are important in determining effect. 

Quality control The company can improve the quality of its products through quality control investments. 

The market reaction to quality control differs from market to market. 

There is a time lag between the time (t) when the quality control investment is made and when this investment produces improvements on the quality. 

The impact of these investments is strongest during the year following the investment (t+1) and then begins to fade off after that.

Special pricing for bulk-clients 

Companies bid for bulk customers’ purchases. 

The order size of product 1 or 2 requested by the customers is written in the status report. 

The bulk-client will accept only one of the bids put forth by the suppliers. 

If the bid is accepted the products are delivered with a delay of one accounting period of the bid. The orders of bulk-clients are delivered before selling to the market. 

Bulk-clients pay a 10 percent down payment the year the contract is made. 

Selling and pricing to bulk-clients The company decides on the price of the bid in its domestic currency. 

The company also decides the level of promotion put into the bid. 

The quality of the product (level of product development) also influences the decision to buy. 

Price is the most important factor in accepting an offer. 

Bulk-clients are not the same year in year out and therefore promotional efforts have no long-term benefits.

PRODUCTION DECISIONS

Investments in machinery 

Machinery is available for use in the same period as the investment is made. 

Make a note that the depreciation of machinery is quite high and under-utilization of the machinery capacity is expensive. 

Capacity maintenance and depreciation 

The actual physical replacement investments are considered being the same as depreciation. In other words, the actual production value and book value of the buildings and machinery are reduced by the same amounts. 

The level of production 

The level of production is maintained at the planned level as long as machinery and building capacity are sufficient. 

If capacity is constrained the production of products 1 & 2 decreases equally. 

Note that the total production capacity is limited by either the machinery or buildings, whichever is smaller. 

Production personnel The average productivity of personnel is given by production divided by personnel. 

productivity differs across products and market areas increases the productivity of personnel. Investments in cost efficiency improvements Investments in cost efficiency improvements are essentially training and development investments in the production personnel and processes. 

As a result of the investments the productivity of the production personnel increases and less personnel is required. 

This reduces wage costs. 

The effects of investments are greatest in the period when the investment is made.

 

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Focus:

Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning.

Used in:

Business skills courses for non-business majors, introductory courses for business majors, business acumen courses at corporate in-house programs.

Case scenario:

Participants manage a manufacturing company with international operations. There are up to three market areas and two production areas available. 

Participant tasks:

Teams will develop and execute strategies for their simulated company while taking into consideration the customer behavior, cost structures, and currency fluctuations in the different markets.

Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting.

Key learning areas:

The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders.

Key success factors:

Successful strategy creation and implementation in competitive environment. Accurate sales forecasting and planning. Design and execution of cost-effective production and logistics operations in cross-border  setting. Precise financial planning, analytical approach to decision-making, and good teamwork.

Success is measured by both operational and financial key indicators, including capacity utilization rates,  market shares, net profit, return on capital, and earnings per share. 

Expected outcome:

As a result of playing Cesim Firm participants will improve their understanding of operating a company from a general management perspective and develop market- and value-driven approach to decision making. They will improve their capability to interpret and forecast market situations and translate them into goal-oriented decisions. 

Cesim Firm also enhances fact-based analytical decision making by linking decisions to cash flows and bottom line performance.

Adaptability:

Cesim Firm offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.

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CESIM GUIDE AND TIPS - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE 

CESIM TIPS - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE 

CESIM WINNING TIPS - CESIM GLOBAL CHALLENGE

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ROUND BY ROUND GUIDE (Update Feb 2020) WITH NEW STRATEGY TO WIN ALL ROUNDS WITH TOP SALES AND PROFIT

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FREE ROUND BY ROUND GUIDE & WINNING TIPS

Step by Step explanation for each round - Win all Rounds Strategy

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FREE PERSONAL SUPPORT FOR 2-3 ROUNDS

Email: cesimhelp2020@gmail.com

Blog: https://cesimhelp2020.blogspot.com

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NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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Also use the update guides and tips

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Watch the video guides

Video 1 - LINK

Cesim Guide - Step by Step and Round by Round guide for Cesim 2022 and Cesim 2023

Video 2 - LINK

The Best Cesim Guide with Helpful Cesim Tips - For Rounds 1 and 2 to win Cesim 2022 and Cesim 2023

Video 3 - LINK

Cesim Tips - Top 20 Free Cesim Winning Tips - Guide Step by Step for Round 1 and Round 2

Read the Details Guide and Tips for Cesim 

Post 1 - LINK

THE BEST CESIM TIPS TO WIN CESIM GLOBAL CHALLENGE 2022 - ROUND BY ROUND GUIDE

Post 2 - LINK

CESIM WINNING TIPS - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE FOR CESIM 2022 AND CESIM 2023

Post 3 - LINK

HOW TO WIN CESIM - FREE GUIDE AND TIPS (2022) - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE

Use Free Excel file to Calculate for Cesim 8-10 rounds

Link to Cesim 2022 Free Excel file - Free Download - Link 

For Free Support for Round 1 and Round 2

Email: CesimHelp2020@gmail.com

Blog: https://top30tipsforcesim.blogspot.com

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WINNING TIP 1

ROUND 1 - SAMPLE

USA +20%

ASIA + 30%

EU + 10%

Tech 1

USA: $300 sold 1.100 or $370 sold 700

$250 x 1200 (3)

$230 x 1900 (3)

Asia: $2.500 sold 2.500 or 2.800 sold 1.900

$1700 x 3000 (3)

$1550 x 4300 (3)

EU: $250 sold 1.300

$140 x 1900 (3)

$140 x 2500 (3)

Total production: 6.600 + 1000 + 1000 = 8.800 (max) in both USA and ASIA

Tech 2

USA: $450 sold 300 or 290 sold 550

Asia: 3500 sold 200 or 2500 sold 420

EU: 420 sold 300 or 160 sold 650

Sales: $1.600- 1.900 K 

Profit: $200 - $300 K

Note 1. Do NOT JUST use above numbers because every game is different. 

Check your industry to find best optimal numbers

Note 2. Check Results Report of Practice Rounds to find most effective PRICES and also potential DEMANDS

Tip:

Check your top competitors prices to adjust your prices

Tip:

Add new capacity for Asia + 3

Add new capacity for USA + 3 

to start production from Round 3

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

WINNING TIP 2

ROUND 2 - SAMPLE

USD +10%

EU + 5%

ASIA + 20%

USA

Tech 1 - $340-350 sold 700-800
$225 x 1800/1900 (4)

Tech 2 - $380-410 sold 400-650

$275 x 400 (1)

ASIA

Tech 1 - 2600 sold 2300 - 2600
$1500 x 4500 (4)

Tech 2 - 3100 sold 500-700

$2200 x 700 (2)
$1900 x 1200 (3)

EUROPE

Tech 1 - 300-350 sold 700-850

$130 x 1700/1900 (4)

Tech 2 - 400 sold 400
$300 x 500 (1)
$200 x 2000 (2)

Sales: $2.000-2.300 

Profit: $350-450

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

Total Tech 1: 7.600
Total Tech 2: 1000

Note:
- ADD 3 factories for ASIA to start production from Round 4

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 3

ROUND 3 - SAMPLE

USA +8%

EU -8%

ASIA +8%

USA

Tech 1 - $340-350 sold 700-800

$190 x 1800 (5)

Tech 2 - $380-410 sold 400-650
$245 x 1400 (3)

ASIA

Tech 1 - 2600 sold 2300 - 2600
$1350 x 2000/5000 (4)

Tech 2 - 3100 sold 500-700

$ 2150 x 1000/ 1300

Tech 3
$2400 x 1500 (1)

EUROPE

Tech 1 - 300-350 sold 700-850
NO SELL

Tech 2 - 400 sold 400

Tech 3: $500 x 800 (1)

ADD 3 FACTORIES IN ASIA

Sales: $2.100 - 2300

Profit: $260-$330

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

Tip:
This round start production Tech 3 

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 4

ROUND 4 - SAMPLE

USA -5%

EU 0%

ASIA -7%

USA

Tech 1 - $320-350 sold 700-800
NO

Tech 2 - $380-400 sold 650-800
$230 x 1500 (6)

Tech 4:
$350 x 900 (2)

ASIA

Tech 1 - 2600 sold 2200 - 2400
$1275 x 2800

Tech 2 - 3200 sold 600
NO

Tech 3 - 3800 sold 600 - 800
$2400 x 1500 (1)

EUROPE

Tech 1 - 300-350 sold 700 - 800
NO

Tech 2 - 330 sold 800
$260 x 700/900 (6)

Tech 3
NO

Tech 4 - 380 sold 500 - 600
$ $320 x 2500 / 3900 (2)

ADD 4 FACTORIES IN USA

Sales: $2.300 - 2500

Profit: $350-400

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 5

ROUND 5 - SAMPLE

USA +20%

EU + 15%

ASIA + 40%

USA

Tech 1 - $330-340 sold 700-800
NO

Tech 2 - $360-400 sold 850-1050
$215 x 1350 (8)

Tech 3
NO

Tech 4
$320 x 1700 (4)
$300 x 2700 (8)

ASIA

Tech 1 - 2550-2600 sold 2500 - 2700
$1175 x 2600 (6)

Tech 2 - 3100 sold 800
NO

Tech 3 - 3700 sold 600 - 800 
$2000 x 3000/ 3550 (5)

Tech 4
NO

EUROPE

Tech 1 - 300-310 sold 500  - 600
NO

Tech 2 - 330 sold 600-800
$240 x 1000 (6)

Tech 3
NO

Tech 4 - 380-400 sold 600-800

$315 x 2300 (4)

ADD 4 FACTORIES IN USA

Sales: $2.000- 2300

Profit: $200 - $300

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

Check all 30 Winning Tips before setting decisions

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 6

ROUND 6 - SAMPLE

USA +20%

EU + 15%

ASIA + 30%

USA

Tech 1 - $320-330 sold 700-800
NO

Tech 2 - $370-380 sold 800-900
$210 X 900 (8)

Tech 3
NO

Tech 4 - $400 sold 600 - 800 
$285 x 600/ 2100 (7)

ASIA

Tech 1 - 2500 sold 3600 - 3800
$ 1125 x 2500 / 2800 (7)

Tech 2
NO

Tech 3 - 3600 - 3800 sold 800 - 1200 
$ 1800 x 3100 (6)

Tech 4
NO

EUROPE

Tech 1
NO

Tech 2 - 330-350 sold 600-800

$220 x 1500 (8)

Tech 3 - 3360 sold 600

NO

Tech 4 - 420 sold 900-1000
$260 x 5160 (7)

TOTAL 
Tech 2 = 2400
Tech 4 = 7200

Total ASIA = 5900
Total USA = 9600
 Sales: $2.700 - 3700

Profit: $500-700

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 7

ROUND 7 - SAMPLE

USA

Tech 1 - $320-330 sold 700-800
NO

Tech 2 - $370-380 sold 800-900
$205 X 680 (8)


Tech 3
NO

Tech 4 - $400 sold 600 - 800 
$285 x 2.800 (8) / 3200 (10)

ASIA

Tech 1 - 2000 sold 3600 - 3800
$ 1125 x 2100 / 2600 (7)

Tech 2
NO

Tech 3 - 3600 - 3800 sold 800 - 1200 
$ 1750 x 4000 (8)

Tech 4
NO

EUROPE

Tech 1
NO

Tech 2 - 330-350 sold 600-800
$220 x 1500 (8)

Tech 3 - 3360 sold 600
$170 x 400/ 2400 (8)

Tech 4 - 420 sold 900-1000
$220 x 5600 / 8100 (9)

TOTAL 
Tech 3 = 3100
Tech 4 = 8400

Sales: $2.700 - 3700

Profit: $500-700

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 8

ROUND 8 - SAMPLE

USA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 200 x 300/700 (10)

Tech 4 
$285 x 2.800 (8) / 3200 (10)

ASIA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 1600 x 2900/ 4500 (10)

Tech 4 

$1900 x 1500 (10)

EUROPE

Tech 1
NO

Tech 2 

NO

Tech 3
$ 170 x 1900/ 4500 (10)

Tech 4 

$200 x 5600 (10)

Sales: $3700 - 3800

Profit: $1200 - 1700

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

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WINNING TIP 9

USA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 200 x 400 (10)

Tech 4 
$210 x 2.800 (10)

ASIA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 1500 x 2900 (10)

Tech 4 

$1700 x 9500 (10)

EUROPE

Tech 1
NO

Tech 2 

NO

Tech 3
$ 160 x 2000

Tech 4 

$170 x 7300 (10)

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

Tip:

Check Growth for each market in the Decision - Demand tab

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WINNING TIP 10

USA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 160 x 1300 (10)

Tech 4 
$180 x 3400 (10)

ASIA

Tech 1
NO

Tech 2 

NO

Tech 3
$ 1400 x 3200 (10)

Tech 4 

$1400 x 1600 / 2800 (10)

EUROPE

Tech 1
NO

Tech 2 

NO

Tech 3
$ 145 x 2200/ 4500 (10)

Tech 4 

$140 x 7500 / 8300 (10)

Note:

- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers

Tip:

Check your top competitors prices to adjust your prices

NEW
FREE EXCEL FILE FOR CALCULATION OF ALL ROUNDS

LINK - CECIM EXCEL FILE FREE DOWNLOAD

Tip:

Check Total market demands in Decision - Demand

Then calculate demands for each product in each market region

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WINNING TIP 11

For Rounds 1-2-3 produce Tech 1 and Tech 2

Tech 1 - Low Price ($350), low feature, focus on Volume

Tech 2 - High Price ($450), max feature (8-10)

Start R&D for Tech 3 and 4

And increase Production capacity gradually

Check Price and Sold units in each market

RESULT - Market reports (this is very important to calculate next round DEMANDS)

KEY TO GET GOOD SALES AND PROFIT

AGAIN, SOLD UNIT AND PRICES OF LAST ROUND IS VERY IMPORTANT TO CALCULATE SALES FORECAST AND SETTING PRICES FOR NEXT ROUND

CHECK THIS CAREFULLY FROM RESULT - MARKET REPORTS (IN YOUR GAME, FOR EACH REGION, USA, ASIA AND EUROPE)

IF YOU READ AND DO THIS TIP WELL, WIN 50% OF THE GAME ALREADY!

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WINNING TIP 12

Check Result for Production and Demand

Out source to product more (check cost of production)

Round 2 should increase Feature for Tech 2

Keep track of Price (Price War may begin from Round 2)

CALCULATE DEMANDS FOR NEXT ROUNDS

THIS IS MOST IMPORTANT TO GAIN GOOD SALES AND PROFIT

Tip

Adjust the percentage to get expected sales units

Note that expected sales units come from Market Reports (see tip 11)

Do not expect too high sales, if that happens, will be deduct 10% from profit.

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WINNING TIP 13

Keep track of Demand

Do not over produce

Do not dump Price too much

Profit is important

CHECK BOTH TABLE

- PRODUCTION

- LOGISTICS

To control Inventory and Production Plan.

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WINNING TIP 14

Round 4 may also have Price War (competitors dump prices hope to sell more)

Keep track of Demands and Unit sold from Report

Estimate demand carefully

Move to New Tech 3 and 4

To get higher profit margins

Old products can not get good sales and profit margins

Move to Tech 4 (round 3)

and then Move to Tech 3 (round 4)

Depends on Demands

Tech 3 and Tech 4 set prices higher, can plus 20% for Tech 3 and Tech 4

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WINNING TIP 15

Round 5-7 run all 4 products

or

Round 1-2 use Tech 1 and Tech 2

Round 3-4-5 use Tech 1 and Tech 2 and Tech 3

Round 6-7-8 use Tech 3 and 4 and Tech 1, Tech 2

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WINNING TIP 16

Tech 3 and Tech 4 can drive Profit in later rounds

- Analyse market demands and outlook

- Check launching chart of Tech 1, Tech 2, Tech 3 and Tech 4 for 10 rounds

- Estimate demands

- Production Plan

- Determine R&D (check competitors)

- Check Logistics Cost and Tax

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WINNING TIP 17

Market Growth

USA -  EU - Asia

Round 1: 20% - 10% - 30%

Round 2: 10% - 5% - 20%

Round 3: 8% - (-8%) - 8%

Round 4: (-5%) - 0% - (-7%)

Round 5: 20% - 15% - over 40%

Round 6: 20% - 15% - over 30%

Round 7

Round 8

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WINNING TIP 18

Sales in USA, Asia and EU

R&D in Atlanta (USA)

Plants in USA and new in Asia (not in EU because of labor laws)

Also subcontracts for Production and R&D

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WINNING TIP 19

Just in Time - therefore no Inventory

Production cost down cost 5-10%

Marketing spend: 3-5% of Sales

R&D spend: 10% of Sales

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WINNING TIP 20

Advertising

- Good effect in USA

Prices

- Good effect in Asia

Production

- In USA and Asia

- No in EU because of high labor cost

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WINNING TIP 21

Need one round for own development

License purchase available immediately

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WINNING TIP 22

Production in 2 regions: USA and Asia

Products in each region: 2 only (only 2 production lines in one area)

In USA can produce max 2 technologies

In Asia can produce max 2 technologies

At any time, max technologies can produce is 4 (Tech 1, Tech 2, Tech 3 and Tech 4)

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WINNING TIP 23

Application of JIT causes no inventory

If estimate Production higher than demands, auto production down, cost 5-10% additional cost

If estimate Production lower then demands, NO auto increase, lost potential sales

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WINNING TIP 24

Estimate Total market demands is always the FIRST Step

And most important

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WINNING TIP 25

Each area can produce 2 Technologies

It has 2 product slots to decide which Tech to produce

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WINNING TIP 26

For Production

- Keep track of Production cost for each Technology

- Also keep track of Production cost when Outsourcing

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WINNING TIP 27

- Lowest cost when using 80% production capacity

- New Capacity will be available after 2 ROUNDS, so Invest early

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WINNING TIP 28

Check cost of production for each Market

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WINNING TIP 29

Check projection for Estimated Sales and Profit

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WINNING TIP 30

Long term strategy

Keep track of production capacity of competitors

Profit is more important than Sales

Again, high profit and high sales is more important that top sales

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FREE PERSONAL SUPPORT FOR 2-3 ROUNDS

Email: cesimhelp2020@gmail.com

Blog: https://cesimhelp2020.blogspot.com

CESIM WINNING TIPS (2020) - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE (Update Feb 2020)

CESIM WINNING TIPS (2020) - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE (Update Feb 2020)

CESIM WINNING TIPS (2020)CESIM GLOBAL CHALLENGEFREE ROUND BY ROUND GUIDE & WINNING TIPS

Step by Step explanation for each round - Win all Rounds StrategyUpdate Feb 2020

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FREE PERSONAL SUPPORT FOR ROUNDS 1 & 2

Email: cesimhelp2020@gmail.com

Blog: winmbacesim.blogspot.com

CESIM WINNING TIPS (2020) - CESIM GLOBAL CHALLENGE

FREE ROUND BY ROUND GUIDE & WINNING TIPS

During Cesim simulation, your team will have to make multiple decisions based on the actions of competing teams. Statistically speaking, having a team, which can produce the largest number of possible actions per each turn, means better situation analysis can be made. This increases chances of finding best decision during each stage, thus winning the game.

It is important to have a team leader to finalize all decisions.

Cesim is a multiplayer game, hence there can’t be any single best strategy in simple terms like low price or high price or whatever.

It is won by team, which beats the market, i.e. the one who predicts other team moves the best.

Here Game theory is the best tool for analyzing information during the game.

There are many online sources explaining it. (Like this blog)

The theory itself is rather dull in my opinion, but Cesim simulations gives an opportunity of practicing it.

Simply draw payoff matrixes, before each turn and make decisions accordingly.

Cesim increases the participants awareness and capability of operating a company from a general management perspective in a competitive environment.

Teams will develop and execute strategies for their simulated company while taking into consideration the customer behavior, cost structures, and currency fluctuations in the different markets.

Decisions include promotion, pricing, and quality control across products and consumer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting.

The simulation gives instructors powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels.

In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.

As a result of playing Cesim participants will improve their understanding of operating a company from a general management perspective and help develop a market- and value-driven approach to decision making.

They will improve their capability to interpret and forecast market situations and translate them into goal-oriented decisions.

Cesim also enhances fact-based analytical decision making by linking decisions to cash flows and bottom line performance. In addition, participants gain invaluable experience in teamwork and problem solving.

12 Business Concepts To Practice With Cesim Global Challenge

1. Accounting

Cesim's business strategy game contains detailed financial information (projections) for each virtual company, such as the:

income statement (global, and all areas separately)

balance sheet (global, and all areas separately)

financial ratios (EBITDA, ROCE, ROE etc...)

parameters (exchange rates, interest rates, corporate tax rates etc...)

2. Companies

Participants will form teams of 1-8, and will take over as the new management team of Mobilé Inc, a global mobile handset manufacturer and will be responsible for the company’s strategy, R&D, marketing, production, logistics, and finance.

he essence of Mobilé Inc is a fast developing mobile handset market with product life cycles driven by technological evolution.

The team will develop and execute global strategies and its success is measured by its capability to deliver value to the shareholders. Strategic approach to decision-making, careful analysis, continuous R&D, good timing, and successful product positioning are the keys to success.

3. Competition

Each simulation market consists of 2-12 teams, with 1-8 members in each. The number of parallel simulation markets is not limited, making it possible to utilize the simulation for any number of students in the class.

All teams are starting from exactly the same position, with similar market shares and profits. Equally, teams will face the same market conditions during the simulation.

Note that the teams compete against other teams in their own market, not against a computer. The decisions of each team influences the other teams’ results and the market development overall.

4. Economics

Cesim's business management simulation game is heavily focused on how economic agents behave and interact, and how economies work. The simulation is especially good at illustrating this concept on a microeconomic level, between individual agents (buyers and sellers) and markets.

Concepts within microeconomics that you can illuminate with the business game are:

markets

production, cost, and efficiency

specialization

supply and demand

firms

5. Finance

The goal of the financing decisions is to minimize the cost of funding to the company and to return capital to the equity holders. Decisions that are available include:

treasury management (transferring funds between group companies)

increases (+) and decreases (-) in long-term loans

share issues and buybacks

dividend payments

6. Human Resources

Cesim Global Challenge can be used with or without human resources decisions. If your course has them enabled, you are able to hire R&D personnel to handle the research and development function in addition to buying technology and design licenses.

The human resources function consists of three decisions:

number of employees this round

monthly salary

monthly training budget

The number of employees is definite and you can always have the amount of workforce you wish provided that your salary level is high enough. You can also lay off all employees if you so choose. Costs from human resources include salary, training, recruitment, layoff and other R&D costs. All of these items are included in research and development costs on the income statement.

7. International Trade

The virtual companies of Cesim Global Challenge are very international both in their operations and their target markets, with manufacturing both in the USA and Asia, and sales in the USA, Asia and Europe.

The importance of this will be translated into the varying infrastructures in those markets, as well as their different demand curves and price sensitivity. Shipping and transfer pricing decisions will also be important cross-border considerations.

8. Investment

Investments can be made to start production in Asia and/or expand production facilities in the USA. Investments take two decision-making periods from decision to completion.

Research and development consists of own research & development and license purchases. The main differences between the two are time-to-market and costs. Own R&D has one period delay before the technologies and features become available for production. License purchases bring technologies and features available immediately.

9. Logistics

As the production is demand driven, the logistics is demand driven too. This means that the products are shipped from the manufacturing sites automatically to the sales sites according to the production capacity allocations. No separate decision is needed for the shipping.

A key driver for logistics is that each manufacturing site is incentivized to minimize the idle time in production. Consequently, if a team overestimates demand, the excess will be reduced from both production areas even if it would be cheaper to ship everything from one area and stop the machines in the other area.

In practice this means that in order to minimize the logistics costs, a team should allocate exactly the right capacity in the right places at the right time. This can only be achieved by managing the whole demand-supply network well.

10. Manufacturing

There are two production areas (USA, Asia) that can be used to satisfy demand in three market areas (USA, Asia, Europe). There are max 2 production lines per area, i.e., four in total. In the beginning, production facilities are located only in the USA.

Contract manufacturing can be used to complement own production. Using contract manufacturing requires that one own production line is committed to the outsourced product. This means that at any point during the simulation the maximum amount of different technologies that can be produced is four.

11. Marketing

In this simulation, the marketing mix consists of product (technology and features), price, promotion (product promotion and brand). Customers are comparing between the offers of the different vendors and making their purchase decisions accordingly. This means that each teams marketing mix relative to the other teams marketing mixes is crucial in the process of dividing market shares between the teams.

Features (Product)

Price

Promotion

12. Strategic Management

Cesim Global Challenge is a great opportunity for the participants to practice long term strategic planning, often by creating the vision, mission, objectives and other policies for their virtual companies.

They should then be advised to review this strategy after each round, and adjust it according to the market development. Because the overall goal of the business simulator game is to creative sustainable and profitable growth, this is an excellent tool for instructors to assess the ability of participants to plan and execute.

CESIM WINNING TIPS (2020) - CESIM GLOBAL CHALLENGE - ROUND BY ROUND GUIDE (Update Feb 2020)

CESIM WINNING TIPS (2020)
CESIM GLOBAL CHALLENGE
FREE ROUND BY ROUND GUIDE & WINNING TIPS
Step by Step explanation for each round - Win all Rounds Strategy
Update Feb 2020
------
FREE PERSONAL SUPPORT FOR ROUNDS 1 & 2
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CESIM WINNING TIPS (2020) - CESIM GLOBAL CHALLENGE
FREE ROUND BY ROUND GUIDE & WINNING TIPS

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WINNING TIP 1
ROUND 1 - SAMPLE

USA +20%
ASIA + 30%
EU + 10%

Tech 1
(USA: $300 sold 1.100 or $370 sold 700)
(Asia: 2.500 sold 2.500 or 2.800 sold 1.900)
(EU: 250 sold 1.300 )

Tech 2
(USA: $450 sold 300 or 290 sold 550)
(Asia: 3500 sold 200 or 2500 sold 420)
(EU: 420 sold 300 or 160 sold 650)

Sales: $1.600- 1.900
Profit: $200 - $300

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

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WINNING TIP 2
ROUND 2 - SAMPLE

USD +10%
EU + 5%
ASIA + 20%

Tech 1
(USA: $340-$350 sold 1000 - 1200)
(Asia: 2.600 sold 2.300- 2.600)
(EU: 350 sold 750-800)

Tech 2
(USA: $410 sold 350)
(Asia: 3100 sold 500)
(EU: 420 sold 750)

Sales: $2.000-2.300
Profit: $350-450
Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

------

WINNING TIP 3
ROUND 3 - SAMPLE
USA +8%
EU -8%
ASIA +8%

USA
Tech 1 - $340-350 sold 700-800
Tech 2 - $380-410 sold 400-650

ASIA
Tech 1 - 2600 sold 2300 - 2600
Tech 2 - 3100 sold 500-700
PLAN: ROUND 4 will sell Tech 3: 9300 x 900

EUROPE
Tech 1 - 300-350 sold 700-850
Tech 4 - 400 sold 400
PLAN: ROUND 4 will sell Tech 4: 1200 x 500

Sales: $2.100 - 2300
Profit: $260-$330
Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

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WINNING TIP 4
ROUND 4 - SAMPLE

USA -5%
EU 0%
ASIA -7%

USA
Tech 1 - $320-350 sold 700-800
Tech 2 - $380-400 sold 650-800

ASIA
Tech 1 - 2600 sold 2200 - 2400
Tech 2 - 3200 sold 600

OR move to Tech 3
Tech 3 - 3800 sold 600 - 800

EUROPE
Tech 1 - 300-350 sold 700 - 800
Tech 2 - 330 sold 800

OR move to Tech 4
Tech 4 - 380 sold 500 - 600

Sales: $2.300 - 2500
Profit: $350-400

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

------

WINNING TIP 5
ROUND 5 - SAMPLE
USA +20%
EU + 15%
ASIA + 40%

USA
Tech 1 - $330-340 sold 700-800
Tech 2 - $360-400 sold 850-1050

ASIA
Tech 1 - 2550-2600 sold 2500 - 2700
Tech 2 - 3100 sold 800

OR move to Tech 3
Tech 3 - 3700 sold 600 - 800 

EUROPE
Tech 1 - 300-310 sold 500  - 600
Tech 2 - 330 sold 600-800

OR move to Tech 4
Tech 4 - 380-400 sold 600-800

Sales: $2.000- 2300
Profit: $200 - $300

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions
------

WINNING TIP 6
ROUND 6 - SAMPLE
USA +20%
EU + 15%
ASIA + 30%

USA
Tech 1 - $320-330 sold 700-800
Tech 2 - $370-380 sold 800-900
OR move to Tech 3
Tech 3 - $400 sold 600 - 800 

ASIA
Tech 1 - 2500 sold 3600 - 3800
Tech 3 - 3600 - 3800 sold 800 - 1200 

EUROPE

Tech 2 - 330-350 sold 600-800
OR
Tech 3 - 3360 sold 600
OR
Tech 4 - 420 sold 900-1000
Sales: $2.700 - 3700
Profit: $500-700

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

------

WINNING TIP 7
ROUND 7 - SAMPLE
USA
Tech 1 - $320 sold 800-1000
Tech 2 - $360 sold 1000
OR
Tech 3 - 400 sold 600

ASIA
Tech 1 - 2500 sold 4500
Tech 3 - 3600 sold 1400 - 1600

EUROPE
Tech 2 - 330 sold 500-600

Tech 3 - 380 sold 500
OR
Tech 4 - 420 sold 1100-1300

Sales: $2.900 - 3500
Profit: $900 - 1000

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions
------
WINNING TIP 8
ROUND 8 - SAMPLE

USA
Tech 1 - $300-310 sold 1000 -1100
Tech 2 - $350 sold 1200
OR
Tech 3 - $400 sold 600

ASIA
Tech 1 - 2500 sold 4800 - 4900
Tech 3 - 3600 sold 1600 - 1800

EUROPE
Tech 2 - 330 sold 400-500
Tech 3 - 380 sold 600
Tech 4 - 400 sold 1100 - 1200

Sales: $3700 - 3800
Profit: $1200 - 1700

Note:
- Do NOT JUST use above numbers because every game is different. Check your industry to find best optimal numbers
Tip:
Check your top competitors prices to adjust your prices
Check all 30 Winning Tips before setting decisions

------

WINNING TIP 9
Tip:
Check Growth for each market in the Decision - Demand tab

------

WINNING TIP 10

Tip:
Check Total market demands in Decision - Demand
Then calculate demands for each product in each market region

------
WINNING TIP 11
For Rounds 1-2-3 produce Tech 1 and Tech 2
Tech 1 - Low Price ($350), low feature, focus on Volume
Tech 2 - High Price ($450), max feature (8-10)
Start R&D for Tech 3 and 4
And increase Production capacity gradually

Check Price and Sold units in each market

RESULT - Market reports (this is very important to calculate next round DEMANDS)
KEY TO GET GOOD SALES AND PROFIT
AGAIN, SOLD UNIT AND PRICES OF LAST ROUND IS VERY IMPORTANT TO CALCULATE SALES FORECAST AND SETTING PRICES FOR NEXT ROUND
CHECK THIS CAREFULLY FROM RESULT - MARKET REPORTS (IN YOUR GAME, FOR EACH REGION, USA, ASIA AND EUROPE)
IF YOU READ AND DO THIS TIP WELL, WIN 50% OF THE GAME ALREADY!

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WINNING TIP 12
Check Result for Production and Demand
Out source to product more (check cost of production)
Round 2 should increase Feature for Tech 2
Keep track of Price (Price War may begin from Round 2)

CALCULATE DEMANDS FOR NEXT ROUNDS
THIS IS MOST IMPORTANT TO GAIN GOOD SALES AND PROFIT
Tip
Adjust the percentage to get expected sales units
Note that expected sales units come from Market Reports (see tip 11)
Do not expect too high sales, if that happens, will be deduct 10% from profit.

------

WINNING TIP 13

Keep track of Demand
Do not over produce
Do not dump Price too much
Profit is important

CHECK BOTH TABLE
- PRODUCTION
- LOGISTICS
To control Inventory and Production Plan.

------

WINNING TIP 14
Round 4 may also have Price War (competitors dump prices hope to sell more)
Keep track of Demands and Unit sold from Report
Estimate demand carefully
Move to New Tech 3 and 4
To get higher profit margins
Old products can not get good sales and profit margins
Move to Tech 4 (round 3)
and then Move to Tech 3 (round 4)
Depends on Demands
Tech 3 and Tech 4 set prices higher, can plus 20% for Tech 3 and Tech 4

------
WINNING TIP 15
Round 5-7 run all 4 products
or
Round 1-2 use Tech 1 and Tech 2
Round 3-4-5 use Tech 1 and Tech 2 and Tech 3
Round 6-7-8 use Tech 3 and 4 and Tech 1, Tech 2

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WINNING TIP 16
Tech 3 and Tech 4 can drive Profit in later rounds
- Analyse market demands and outlook
- Check launching chart of Tech 1, Tech 2, Tech 3 and Tech 4 for 10 rounds
- Estimate demands
- Production Plan
- Determine R&D (check competitors)
- Check Logistics Cost and Tax

------
WINNING TIP 17

Market Growth
USA -  EU - Asia
Round 1: 20% - 10% - 30%
Round 2: 10% - 5% - 20%
Round 3: 8% - (-8%) - 8%
Round 4: (-5%) - 0% - (-7%)
Round 5: 20% - 15% - over 40%
Round 6: 20% - 15% - over 30%
Round 7
Round 8

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WINNING TIP 18
Sales in USA, Asia and EU
R&D in Atlanta (USA)
Plants in USA and new in Asia (not in EU because of labor laws)
Also subcontracts for Production and R&D

------
WINNING TIP 19
Just in Time - therefore no Inventory
Production cost down cost 5-10%
Marketing spend: 3-5% of Sales
R&D spend: 10% of Sales

------
WINNING TIP 20
Advertising
- Good effect in USA
Prices
- Good effect in Asia
Production
- In USA and Asia
- No in EU because of high labor cost

------

WINNING TIP 21
Need one round for own development
License purchase available immediately

------
WINNING TIP 22
Production in 2 regions: USA and Asia
Products in each region: 2 only (only 2 production lines in one area)
In USA can produce max 2 technologies
In Asia can produce max 2 technologies
At any time, max technologies can produce is 4 (Tech 1, Tech 2, Tech 3 and Tech 4)

------
WINNING TIP 23
Application of JIT causes no inventory
If estimate Production higher than demands, auto production down, cost 5-10% additional cost
If estimate Production lower then demands, NO auto increase, lost potential sales

------
WINNING TIP 24
Estimate Total market demands is always the FIRST Step
And most important

------
WINNING TIP 25
Each area can produce 2 Technologies
It has 2 product slots to decide which Tech to produce

------
WINNING TIP 26
For Production
- Keep track of Production cost for each Technology
- Also keep track of Production cost when Outsourcing

------
WINNING TIP 27
- Lowest cost when using 80% production capacity
- New Capacity will be available after 2 ROUNDS, so Invest early

------
WINNING TIP 28
Check cost of production for each Market

------
WINNING TIP 29
Check projection for Estimated Sales and Profit

------
WINNING TIP 30
Long term strategy
Keep track of production capacity of competitors
Profit is more important than Sales
Again, high profit and high sales is more important that top sales

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CESIM FIRM Simulation Guide

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